It probably just illustrates how outdated I am, but until today I did not know what “flash mob” means. I probably heard it before, but never was qurious enough even to find out its meaning. I thought that may be it is somehow connected to web designers’ community working with flash animation. Funny, ha? One consolation is that my teenage daughter did not know it either.
Today I received a link to youtube video about a flash mob in Jerusalem, and another link about the making of that video. I really enjoyed the video, very heart-warming and appropriate for the season. As often is the case with flash mob videos, probably the most precious are the faces of bystanders:
And here is the link to the video on the making of the one above: http://www.youtube.com/watch?v=WIQ6aLdJlZw&feature=video_response
These videos also piqued my curiosity to learn more about flash mobs. A quick google search yielded a site with a list of some other flash mobs around the world. I looked up a few from the list, and was quite fascinated with some of them. The list is here: Top 10 YouTube Videos About Flash Mobs
I bet there are many others available, I just do not have time for that right now. One might ask, what does it have to do with my MBA-centered blog. Very simple, look at the Coke flash mob. Even the Israeli flash mob is used for advertising on youtube. Smart and innovative marketeers are already using it. I personally find it a very cool and effective way of marketing. Especially while it is still sort of fresh.